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  • Client

    Defender | Accenture
  • Role

    Product Designer
  • Year

    2025
  • Platforms

    Figma, NVIDIA, Apple Vision Pro, Quest 3
  • Project URL

    https://www.accenture.com/us-en/blogs/song/next-gen-content-production-immersive-product-configuration

 

Summary

Developed a proof of concept for a Spatial Car Configurator featuring the Land Rover Defender Model 110, enabling users to visualize dealership inventory in an immersive environment. The experience allows real-time exploration of vehicle options without needing physical models.

 


 

Team

  • Product Manager
  • Creative Director
  • Product Designer
  • Technical Artist
  • Apple Vision Pro Developer
  • DevOps Developer
  • Backend Developer

 


Problem Statement

Dealerships often lack complete vehicle inventory on-site, making it difficult to showcase all configurations to customers. This solution addresses the need for a portable, immersive visualization tool during showroom sessions or client meetings.

 


Persona

 



User Flow

 



Information Architecture

 


Opportunity for AI integration

This AI integration enables users to articulate their needs through natural language and receive intelligent guidance while configuring their vehicle. The assistant helps ensure the configuration aligns with the user’s preferences, notifying them of missing features or suggesting adjustments to meet requirements. The goal is to create a seamless, conversational experience that empowers users to design fully customizable vehicles with confidence and ease.

 


Demo Layout

 


Wireframes

 



Design System

 


Chair Sketch

 


 

Final Design Playthrough

 

 

 



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