This project involved creating an interactive AR campaign for ESPN, designed to promote an 8-episode docuseries about Serena Williams. The innovative web-based AR portal integrated advanced 3D design with sound and video to engage fans, delivering a mobile immersive experience that set a new standard for digital storytelling and fan interaction.
Traditional promotional methods fail to deeply engage digital audiences. To generate excitement for its Serena Williams docuseries, ESPN needed an immersive and interactive experience that captivated fans beyond passive viewing. The challenge was to create a web-based AR portal that leveraged sound, video, and 3D design to drive deeper engagement and connection with Serena’s legacy.
